Today @andrewhetzel visited @NewhouseSU to discuss how @BCBSM leverages #SoMe to build customer engagement. With the insights from big data, they will continue to innovate, within regulation!
After just a few weeks of #NewhouseSM6 with @Dr4Ward I have found that these three steps are necessary on the road to becoming a Social Media Expert!
1) Own a Smartphone
There are two main reasons why a Social Media Expert needs to own a smart phone:
#1 – With mobile Internet usage on it way to surpass desktop, any #SoMe Expert should be comfortable with and have experience using a variety of mobile interfaces & apps.
#2 – Within the #SoMe ecosystem new technologies and stories break at a moment’s notice. You do not want to miss your opportunity to share content and be relevant just because your phone is not compatible with mobile marketing tools.
2) Learn/Use a Social Media Management Tool
In addition to using your smartphone to manage your social media presence, you must also learn how to use a social media management tool to professionalize and organize your engagement. I recommend using a tool like Hootsuite to manage all of your social media accounts in one place. This management tool allows you to monitor Facebook, Twitter, Google+, Linked-In and many more.
3) Don’t be afraid
New users of social media should not be afraid! Trying new things and making an effort to seek wisdom will only strengthen your ability to be successful. You can’t break #SoMe so just jump in head first!