SMALL Business and Marketing

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As time moves forward so does technology! Small business owners find it difficult to navigate the constantly changing digital landscape. They often do not know where to start creating a digital strategy because small business owners do not have time to stay current on developing technologies. The upside to the emerging technologies is that different tools are constantly being developed to help small business owners manage their businesses.

It was my pleasure to research various resources/tools that benefit small businesses and share them with my #newhousesm6 class. As part of the presentation I shared digital business tools commonly used by small businesses to handle administrative duties and marketing communications. We had the opportunity to demo the marketing communications app @getglyder which is commonly used to create on the spot marketing graphics. I shared with them highlights from my conversation with @alansee and @beez100.Two people that have invaluable experience in working with small businesses. They provided me with expert insight on how small businesses are leveraging digital resources to grow their brands!

Take a look at the presentation on Slideshare!

SMALL Business Saturday Video:

Check out the Glyder App!

Check out the Pearltrees for my resources! Screen Shot 2013-04-23 at 12.40.22 PM

Love using storify to sum it all up!

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Our #NHSmallBiz analytics

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First 3 Necessary Steps to Becoming a Social Media Expert

 

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After just a few weeks of #NewhouseSM6 with @Dr4Ward I have found that these three steps are necessary on the road to becoming a Social Media Expert!

1)   Own a Smartphone

There are two main reasons why a Social Media Expert needs to own a smart phone:

#1 – With mobile Internet usage on it way to surpass desktop, any #SoMe Expert should be comfortable with and have experience using a variety of mobile interfaces & apps.

#2 – Within the #SoMe ecosystem new technologies and stories break at a moment’s notice. You do not want to miss your opportunity to share content and be relevant just because your phone is not compatible with mobile marketing tools.

2)   Learn/Use a Social Media Management Tool

In addition to using your smartphone to manage your social media presence, you must also learn how to use a social media management tool to professionalize and organize your engagement.  I recommend using a tool like Hootsuite to manage all of your social media accounts in one place. This management tool allows you to monitor FacebookTwitterGoogle+Linked-In and many more.

3)   Don’t be afraid

New users of social media should not be afraid! Trying new things and making an effort to seek wisdom will only strengthen your ability to be successful. You can’t break #SoMe so just jump in head first!