Day 1 of Cannes Festival!

Today was a day filled with seminars,  celebrities, and workshops. The theme for today was the idea that video and pictures tell important stories in history and can be a positive influence on human kind!

Seminar #1

GE Focus Forward: The Creativity of Re-Inventing the Everyday

GE sponsored Jessica Yu to make a video about Jack Sim’s World Toilet Organization!

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The facts about how the lack of toilets is affecting the world’s population are startling!

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As a world community we have to encourage proper sanitation around the world other wise the problem will continue to get worse.

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Thank you Mr. Toilet for speaking with us today. Everyone should support World Toilet Day and “Take a squat for a cause!”

Seminar 2

Celebrities and The Media with Martha Stewart, Nick Cannon and Melanie Brown.

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They gave us great advice on how to act online as well as the “do’s and don’ts”. Rule #1 Never apologize. If your write something, just go with it…otherwise it looks like you are wrong.

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Seminar 3

AOL creates Makers: A website dedicated to stelling the story of women

“The women’s movement in the US over the last half century was among the most influential civil rights movements in our world’s history, and also one of the least documented.”

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The story of the “Ultimate Battle of Sexes” with Mrs. King was very inspirational.

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We took a stand for education. Put your right hand in the air!

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Workshop

My Animations Rules!

Representative from Cikus Group taught us how to great a story around a 3-D image to tell a story.

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As a team we worked to create a storyboard around the creative brief above. In the coming days, the storyboard with the most votes will be turned into a 15 sec 3D animation film.

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Welcome to Day Zero of Cannes! Innovation Lion

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On Day Zero of the Cannes Lions Festival we were able to get an inside look at some of the newest innovations around the world. The innovations ranged from Light-Up T-Shirts with “tshirtOS” to interactive window shopping with “Monolith”.
 
 
The innovations were all great, but there were a few products that caught my attention. A few of my favorites were Google Street View HyperlapseTerra VIP and Monolith.
 
Google Street View Hyperlapse

Google Street View Hyperlapse is not a unique idea but it is a technology that simplifies the complicated process of creating a time lapse video. A time lapse video is a “technique that photographs a naturally slow process, such as plant growth, on movie film at intervals, so that continuous projection of the frames gives an accelerated view of the process.” (Source: Wikipedia). Before Hyperplapse, photographers would have to take a picture in small intervals and then string them together to make one continuous picture. Now this cool technique can be completed using Google Street View data. Below is a link to a time lapse video created with Hyperlapse.

Hyperlapse Example

 
To create your own Hyperlapse click here: http://hyperlapse.tllabs.io/
 
 
 
TERRA VIP
 
Terra VIP is a very unique way of privately browsing the Internet, created based on a social need for Internet users in Brazil. In that country it is very common for people to visit community centers to do everything from Facebooking to Banking. The issue with doing these things in public is that you lack privacy. This lack of privacy has lead to identity theft and strangers knowing your business.
 
 
The creators of Terra VIP simply removed the LCD layer of the computer screen and put it in glasses. By doing this, you can only see what is on the computer screen if you are wearing the glasses. When I first learned of this product I immediately thought of several pro’s and cons.
 
Pros:
1. The Brazilian population that uses community centers can feel more comfortable browsing the internet.
2. Has international market potential because other potential consumers may want more privacy as opposed to needing more privacy.
 
Cons:
1. This product does not seem like a product for the masses because if too many people own the glasses any one will be able to see the screens then privacy is gone.
2. All of the glasses are the same, so in the community centers another user will still be able to see what another person is doing on the computer if they are close enough.
 
The idea of having total privacy while surfing the Internet is one that most Americans take for granted but is a luxury for Brazilians. Although this was developed as a result of a social inconvenience in Brazil, I think this technology will be used in even more interesting ways in more progressive countries.
 
Terra VIP can be marketed to a smaller population of people who work with sensitive information on a daily basis. For example different government officials might find it useful to have privacy while checking emails or conducting business on their computer. Or even people who work in financial services and medical services, that need to view private information in a crowded room.
 
This company is definitely on to something and because it is such a simple idea, they will need to be very strategic if they want to monetize this product.
 
MONOLITH
 
Window shopping  is used to describe the process of customers browsing one window display after the other without actually making a purchase. Retailers put a lot of effort and money into creating window displays that attract new customers and increase brand recognition.
 
Monolith is a window display that allows retailers to keep their window open, even when their store is closed.
 
The way it works:
  • Walk up to the window
  • Scan a QR Code
  • Get a four digit code (now your phone is linked to the display)
  • Browse images on window
  • Drop images into shopping bag that you like
  • Purchase it in store later or on your phone
 Watch video to see how it works:
 
 
This type of marketing is highly effective and has proven success.
 
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This is a great innovation for brands to try in high foot traffic shopping areas.

SMALL Business and Marketing

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As time moves forward so does technology! Small business owners find it difficult to navigate the constantly changing digital landscape. They often do not know where to start creating a digital strategy because small business owners do not have time to stay current on developing technologies. The upside to the emerging technologies is that different tools are constantly being developed to help small business owners manage their businesses.

It was my pleasure to research various resources/tools that benefit small businesses and share them with my #newhousesm6 class. As part of the presentation I shared digital business tools commonly used by small businesses to handle administrative duties and marketing communications. We had the opportunity to demo the marketing communications app @getglyder which is commonly used to create on the spot marketing graphics. I shared with them highlights from my conversation with @alansee and @beez100.Two people that have invaluable experience in working with small businesses. They provided me with expert insight on how small businesses are leveraging digital resources to grow their brands!

Take a look at the presentation on Slideshare!

SMALL Business Saturday Video:

Check out the Glyder App!

Check out the Pearltrees for my resources! Screen Shot 2013-04-23 at 12.40.22 PM

Love using storify to sum it all up!

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Our #NHSmallBiz analytics

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First 3 Necessary Steps to Becoming a Social Media Expert

 

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After just a few weeks of #NewhouseSM6 with @Dr4Ward I have found that these three steps are necessary on the road to becoming a Social Media Expert!

1)   Own a Smartphone

There are two main reasons why a Social Media Expert needs to own a smart phone:

#1 – With mobile Internet usage on it way to surpass desktop, any #SoMe Expert should be comfortable with and have experience using a variety of mobile interfaces & apps.

#2 – Within the #SoMe ecosystem new technologies and stories break at a moment’s notice. You do not want to miss your opportunity to share content and be relevant just because your phone is not compatible with mobile marketing tools.

2)   Learn/Use a Social Media Management Tool

In addition to using your smartphone to manage your social media presence, you must also learn how to use a social media management tool to professionalize and organize your engagement.  I recommend using a tool like Hootsuite to manage all of your social media accounts in one place. This management tool allows you to monitor FacebookTwitterGoogle+Linked-In and many more.

3)   Don’t be afraid

New users of social media should not be afraid! Trying new things and making an effort to seek wisdom will only strengthen your ability to be successful. You can’t break #SoMe so just jump in head first!